Digital Branding….what is it?
Digital branding is the story of your business. It starts with a website that tells customers about you. It should give potential customers confidence in your skills. It starts your story.
Then you look at adding social media. Not all social sites will be appropriate for all businesses. Choose a few and participate.
Where do I start?
That is by far the most common question I get from business owners who are finally ready to own their digital brand. In return, I usually turn it around and ask…
Where do you want to go?
This is not a trick question. My first conversations with clients are about discovering how I can help you achieve YOUR goals. And the only way to do that is to ask questions, plan the path, and then execute the plan.
The first step is looking at where you are right now. What materials do you already have? Do you have a website and/or a domain name? Do you need printed materials such as a brochure? Are you already hooked into social media? Not sure what “social media” is? Who are your current customers? Do you want to/can you sustain your business with current customers or do you need to cultivate new markets?
Charting Your Path
After we see where you are, the next step is to really see where you want to be in both the short- and long-term. Set the priorities in place and map out a strategy.
Executing the Plan
Once we have a plan in place, we begin putting all the pieces in place – and telling your story to your current and future customers.