How do we begin working together?
We will have a free, no-obligation, 30-minute call. The goal: find out what you already have; what is and isn’t working; and what you want to accomplish. Or we can chat by email if that is more convenient.
At the end our conversation, I will suggest a couple of options. We will discuss your budget. You can tell me about any time-critical deadlines (such as an upcoming trade show, product release, or sales promotion).
If we agree that I can provide the needed materials within your budget and timeframe, I will send you a formal proposal. You will sign it and send the deposit (usually 50%).
Okay…how does the writing process work?
Before I write the first draft, I make it a point to talk with your in-house or industry experts. They often have insights and resources that uncover value. Next, I research your industry so I understand both your customers and your competitors. Finally, I put together an outline for your approval.
After you approve the outline, I write the first draft, using the insights and research I gathered – always mindful that the piece has to accomplish your goal. You can make any changes and I will do a rewrite and send revised copy. You are a key part of the process and see the work as it progresses.
What if I am not happy with your work?
My clients consistently tell me how pleased they are that I “nailed it” on the first draft – often making no changes at all to my copy.
I aim for 100% happy. If there are things that need tweaking, I offer up to two rewrites at no charge as long as the scope, focus, or goal of the project has not changed.
Do you charge by the hour or by the project?
Almost all of my work is by the project. A flat rate is easier for you to budget for – and you have no surprises.
There are a few exceptions (project that is not well defined, you need a few hours of consulting or help with a small project, etc) then I can quote an hourly rate.
Can I hire you on retainer?
Yes! A retainer agreement gives you the opportunity to schedule work at a pace that makes sense for your business. Agreements can be structured around projects, content, or consulting.
How fast can I get my copy?
It depends on what you need. Here is a general guideline from first outline to finished product:
- Web copy: 1 – 2 weeks
- Sales copy: 2 – 3 weeks
- White papers: 3 – 4 weeks
I am in a rush. Can I get it faster?
If I have time in my schedule, I will do my very best to meet your deadlines.