Five Secrets for Blogging Success – Secret #3
Tag – For SOE Hits!
Using tags and categories with your blogs makes a HUGE difference in how search engines rank your blog.
Google likes experts!
Categories are great for browsing! Let’s say you have 100 posts in your blog. If you have 10 categories and you have 10 blog postings for each category, you will end up with a lower ranking in related searches than if you have 100 posts all related to a single category. It is better to find common threads and create categories and tags that will position you as an expert rather than a dabbler.
Categories versus Tags: What’s the difference between categories and tags? Think of categories as file folders. They are a way for you to organize information into specifice, user-defined spaces. Tags are more free-form. Think of them as Post-It notes that you can add to your post to highlight certain parts of the blog.
Example: Let’s say you create a post about “How to Create WordPress Pages.” You write a lengthy article about the pros and cons of creating a Page versus a Post. You finish writing the post and then have to select a category or categories for your post. You have created categories called “Site Management,” “Adding Media,” “WordPress News,” “Technical Details.” Logically, based on other articles you have written, you could choose “Site Management” or “Technical Details” or both. Pick one or both based on the other content you have posted. But now comes another way to help differeniate your blog posting: tags. You can add new tags or click on a list of already used tags. There are advantages to both. Creating new tags gives your readers a very specific way to find your content. Using existing tags adds to that tags importance and increased the number of hits a user will get when they search. No clear advantage to either way – as long as you understand the difference.
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