Storytelling

Storytelling

There is probably a caveman version of “A guy walks into a bar…” Humans have been connecting through stories since cavemen (and women) gathered around the fire at night. Stories keep our history, entertain, and relate information. Good stories grab our attention and keep us listening (and reading). Great stories touch us at our deepest level. We are hardwired to

TED/TEDx talks on Storytelling

TED/TEDx talks on Storytelling

What did we do before the rich resource of TED/TEDx? I am overwhelmed by the quality of speakers available whenever we want to learn something new. I love hearing stories – and these two talks about the power and science behind storytelling is powerful content for marketers. Lisa Cron: Stories – The Common Thread of Our Humanity – How we absorb

The Science Behind Storytelling

The Science Behind Storytelling

There is real science behind WHY storytelling is such a powerful way to connect. Here are some of my favorite resources about how stories are important to people – and your bottom line. Storytelling That Moves People, Bronwyn Fryer, Harvard Business Review On the Origin of Stories by Brian Boyd Why Your Brain Loves Good Storytelling, Paul J, Zak, Harvard Business

White Paper Fast Facts

White Paper Fast Facts

Today, most white papers are sales/marketing documents used to help sell or advocate something. White papers come in three main types: Backgrounder: Describes a specific product or offering from a company, often used at time of product launch. Usually 2-4 pages Numbered list/tip sheet/Q&A: Quick view of product or offering. Often provocative. Often used to cast doubt on competition. Usually

Science of Storytelling

Science of Storytelling

  Photo Credit: http://www.smithsonianmag.com/ist/?next=/innovation/the-allure-of-brain-scans-123685587/ You ever hear how Uncle Frank met Auntie Loo? No? Uncle Frank was at a bar, just home from the Army, when in walks this gorgeous brunette. He gets a handful of change from the bartender and cranks up the jukebox with classic rock and roll. Pretty soon, everyone is dancing, including the brunette. Uncle Frank

Five Steps to a Winning White Paper

Five Steps to a Winning White Paper

*Need a quick understanding of white papers? Read White Paper Fast Facts Step One: What, Who, and How Your first step is to figure out the basics. What format for your white paper? Will it be a backgrounder on a particular product or service? A bullet list or Q&A? A traditional problem/solution paper? Who is the white paper’s audience? Are they

Why your founder’s story matters

Why your founder’s story matters

Founder’s stories captivate us the way few business stories do. Even as glittering as Apple has become, we are reminded that it all started with two guys in a garage. Facebook was born in a Harvard dorm room. Coca Cola started in an Atlanta pharmacy. Henry Ford fought for years with investors and patent attorneys before a single Model A

The Science of Storytelling

The Science of Storytelling

I just celebrated the holidays with my extended family. If my experience is anything like yours, we spent most of the time catching up with each other, talking about what is going on with our families and our jobs. Whether we realized it or not, we were telling stories. Stories that knit together families and communities in ways that create