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Before You Spend Money on Marketing…Do This (Please)

I know, you hear about the latest shiny thing in marketing and want to dive right in. It’s tempting to think that the latest thing will be the thing that finally rockets your business to the top. But without a deep understanding of your current marketing, spending on new and shiny is usually disappointing. Can …

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Eleven Things “The Princess Bride” can teach you about business

When it comes to growing your business, “The Princess Bride” is probably not the first movie that comes to mind. “The Princess Bride,” a fairy-tale about a farm boy turned pirate who rescues his childhood love from the evil prince with the help of a giant and a vengeful swordsman does not seem to be …

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Tell Your Story to Stand Out In a Crowded Market

10 Steps to Tell Your Story and Stand Out in a Crowded Market Storytelling gives you a unique opportunity to create a memorable impression when you tailor content, delivery, method, and message to connect with clients – and stand out in your market There is an art to using stories to connect, convince, and create …

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Why Your Audience QUALITY Matters

Your offer may be irresistible – right product, right service, right price – but only if you present it to people who understand its value. You aren’t going to sell the most delicious, perfectly prepared steak to a vegetarian. Right offer to the wrong audience. What does it look like when you align your business …

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six steps marketing plan

Six Simple Steps to Create a REAL, Working Marketing Plan

Are you frustrated with your marketing? Do you feel like you’re always chasing “shiny things” that promise to make your marketing (better, faster, easier, cheaper)? Do you feel like creating a marketing plan is too hard and too complicated? You’re not alone. This is one of the questions I get asked about the most. So …

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quality audiences

Quality versus Quantity

For most businesses, it’s not only about the quantity of the leads, it’s also about the quality of the audience. Today, let’s focus on lead QUALITY. When I first got started, it was all about the numbers. How many new subscribers, how many views, bounce rate on the website. I was obsessed with getting my …

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24 free tools

24 FREE Tools I Use Every Day

 I get this question all the time… what tools do you use to make marketing (easier, faster, better). Here is a list of 24 tools I use for everything from creating graphics to competitive analysis. PSSST>>>If you want even more tools (and a handy print out), check out the free printable guide at the end …

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virtual elevator pitch

(Virtual) Elevator Pitch Your Way to Anyone Using email or social media

Just read a great article about successful entrepreneurs who bootstrapped their way to success using email outreach. This got me thinking about how you could apply these tips more broadly – and recreate a virtual elevator pitch only via email but through social media. If you had 30 seconds in an elevator with your dream …

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11 overlooked ways to turn leads into sales

11 Overlooked Ways to Turn Leads Into Sales

People buy from people…people they know, like and trust. Smart entrepreneurs know that customers want to know more about YOU before they buy from you. To stand out as an authority, a resume or LinkedIn profile is simply not enough. You need a cross-platform marketing approach to demonstrate to your customers your knowledge, your trustworthiness, …

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